By researching the competition and conducting interviews with scouts, players, and parents, we learned that the baseball world was emotionally exhausted from subjective rankings of players. The goal was to design a product that sorted players by objective measurements – not by popular opinion or dollars spent. I created a tool for recruiters to filter player data in order to find the perfect fit through. In order to help the less tech-savvy parents, players, and scouts understand what they were looking at, I oversaw the strategy of website and social media content that was easily understood by any reader.