The design community can get too caught up in how a logo looks on its own and while that is certainly important, the application of the logo is just as important, if not moreso. Sometimes a mediocre logo is made significantly better by the material that supports it, what it’s placed on, and how it’s used.
When was the last time you ate at taco bell? Probably the last time you spent all day in an involuntary “meat” induced cleanse.
Let’s forget about their product for a moment to dive into the Taco Bell re-brand (2016). Why did they choose to go with a new look? According to the powerhouse brand agency, Lippincot, they wanted to create a modern identity that reflected their ever-changing and innovative menu as well as appealing to millenials who are demanding more and more from their favourite fast food restaurants. To announce these changes and show off the new look, Taco Bell also launched a new restaurant in Las Vegas — Taco Bell Cantina — a sit down restaurant that serves appetizers, beer, and booze infused slushies.