The Batiscan river is located in the province of Quebec. Although there is no perfect translation to English, it is thought to be named after the light mist, haze, or cloud that forms around the mouth of the river.

My solution was to craft a logo based on the the natural process that occur/happen around the river and enable it to be easily be manipulated into patterns and other visual elements. These elements would be used on the soap packaging, shopping bags, and business cards.

Here is the full project...